From Zero to 20K: How HollowFate Did It With Organic Marketing
In the competitive world of music, achieving significant success without investing in paid promotion is a monumental challenge. However, some artists manage to stand out using only organic marketing strategies. Recently, we had the opportunity to interview a talented artist who went from 0 to 20K streams on their tracks. Here, we share their valuable insights and strategies.
Use all the resources at your disposal – HollowFate
One of the cornerstones of this artist’s success has been the continuous promotion of their music. “I don’t rest on promoting the track,” He say. “I constantly send it to playlists with similar themes and spend many hours researching which playlists it can be placed on. This, of course, depends on each curator’s taste.”
Using tools like Submithub and Dailyplaylists in their free mode, he have achieved notable distribution without spending a dime. “I haven’t paid a cent for track promotion yet, though I plan to in the coming months because I love this track and want to continue expanding its reach,” they add.
Maximizing Limited Resources
Despite being in a phase of life where creating visual content is not feasible, he have found ingenious ways to keep promotion active. “I rely on a tool called The Indie Bible,” he explain. “As various people continue to post the track on their playlists or support it in stories and share it, I take screenshots and save everything in a Google Drive folder.”
This organized folder is a promotional gem. It contains a version of the track in WAV and MP3, along with the full ADE link on Spotify and a PDF about the artist. “Sharing this folder with more playlist curators in an organized manner has been key to maintaining momentum,” he note.
Results
This artist’s journey to 20K streams is a testament to the effectiveness of organic marketing when applied with strategy and dedication. Their focus on continuous promotion, smart use of free tools, and meticulous organization of promotional material are valuable lessons for any aspiring musician.
This case highlights the importance of persistence and creativity in music marketing, showing that with the right strategies, success is achievable without a large financial investment. Follow their example and start promoting your music organically today!